Backwoods

Backwoods

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Backwoods Smokes are a brand of cigars produced in the United States beginning in 1973. This product was notable during the 1970s and 1980s for heavy advertising, which became one of the more obvious examples of how companies at the time reacted to changing laws and cultural views on public health and the smoking culture.

History

Backwoods Smokes were released in the United States shortly after the Public Health Cigarette Smoking Act was enacted by President Richard Nixon on April 1, 1970. They were a part of a wide attempt by cigarette manufacturers at the time to circumvent the universal ban on cigarette advertising, which came about as both consumers and professionals became more aware of the harmful effects of cigarette smoking.

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Fearing loss of profit from being unable to advertise cigarettes through the heavy influence of television, several companies began to market “little cigars” instead. This allowed their new products to be advertised to the television-viewing public without violating the new ordinance enacted by President Nixon.

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Backwood Smokes were designed to have a rustic, “manly” appeal to them, and to appear as natural as possible. It can be seen from the advertising—and even the product name—that marketing was directed heavily at outdoorsmen and similar groups. Emphasis is placed upon the fact that the cigars are made from all-natural tobacco with no homogenized components. They are frequently classified as mild and flavorful. Over the years, the company began to produce different flavors and types of these cigars, much like most other small cigar companies in the market today.[1]

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